Pasión por la Vida

I was invited by two amazing designers friends of mine to collaborate in this HIV campaign “Pasión por la Vida” (Passion for Life). The campaign is a series of documentary-style testimonies from 13 people who live with HIV in Latin America. Their stories transmit a sense of struggle, the difficulties, overcoming them, hope, and, above all else, love and passion for life. The objective is to knock myths over, abolish fear, and end stigmatisation and discrimination that still encircle HIV/AIDS. The logo design had to convey passion but yet carry some softness to it.