The Bike Loop

The concept of The Bike Loop was to be something beyond a regular café, the owners wanted it to be a place bikers could stop for coffee, grab a bite to eat and get air in their tires or even a tune up, all at the same time. This type of café was not popular then although they are now proliferating across the country, enhancing the “in the saddle” experience for everyone from urban riders and hard-core cyclists to weekend warriors and tourists. They asked me to add a “mug” to the logo to emphasize the café aspect.